• Centre for Association Management

Here’s what you need to know about preparing your Not-for-Profit (NFP) organisation for 2015


The beginning of a new year offers the leaders of a Not-for-Profit (NFP) organisation a unique opportunity to ensure that the organisation is on track to increasing overall productivity and effectualness.

Preparing your NFP takes time, dedication, planning and research. In order to get the best from the year ahead, you must first reflect on the year gone by. What are the steps you can take to ensure a productive 2015?

Listen to feedback- and use it!

Your AGM offers a wonderful opportunity to hear from members and stakeholders of the NFP, and to garner an understanding of how the organisation’s work was felt to have performed. It also offers a chance to receive constructive feedback and to improve on your services and operations.

Review your strategies and business plan

At the beginning of a new year, you should look to your NFP’s strategies and business plan. Have your goals changed or are they in need of adjustment?

Examining your strategy and business plan allows your organisation to review, reflect and make the necessary changes which in turn ensures that your programs remain relevant and beneficial.

Evaluate your programs

What programs did you run? Were they successful? Proper research and evaluation of the programs carried out allows for further learning and improvement.

In order to provide a service that allows for continuous improvement, you must ensure that:

  • You have a framework for reporting and recording any research carried out by your NFP

  • A step-by-step guide of the processes taken when delivering a program, and

  • The right tools and templates to support program planning

Increase your reach- Develop an engaging marketing plan!

Marketing is a tool which you should utilise in 2015. It is a key way to increase engagement with the community, thereby raising your profile and public awareness.

It is also a positive factor in encouraging new members or volunteers to your NFP and can play a vital role in effective fundraising by attracting donors.

Develop a marketing plan which should address areas such as:

  • What your group stands for

  • What programs you are running

  • How you are going to clearly communicate this to the community

Get organised!

You should begin the New Year with a strong organisational foundation. If the administrative, financial management and governance departments are undeveloped or lacking, then this will filter throughout the entire organisation and may result in disarray and loss of productivity.

It is prudent to ensure that your NFP is receiving the best association management services possible. At the Centre for Association Management, we offer high-level and dependable management services from functional office space, administrative services to corporate governance and financial management, to assist your organisation in realising its full potential.

If you would like to know more about how we can assist you please contact me, Ron Adams directly by emailing or phone me on 08 9427 0800.

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